“WAR. FAST FOOD. PORNOGRAPHY. Pervasive in our culture, these three obsessions may seem to represent the worst qualities of mankind. But what have our rage, greed and driven us to achieve?
In this surprising and original book, Peter Nowak argues that most of the major technological advances of the last sixty years have stemmed from the trio of billion-dollar industries that cater to our basest impulses – predominantly because no other industries have the budget or the balls to be so innovative. From cling film to aerosols, digital cameras to cold medicine and GM foods to Google, many of the gadgets and conveniences we enjoy today can be traced back to either the porn, the military or the fast food industry.”